Despite unveiling the traditional black and silver livery for the VJM10, Force India have today announced a bold new colour scheme for their 2017 campaign.
Due to the acquisition of major sponsor BWT, team principal Vijay Mallya unveiled a matte pink livery for drivers Sergio Perez and Esteban Ocon to roll out in Melbourne in two weeks. The two drivers will also wear pink crash helmets to reflect the new sponsorship deal with Austrian ‘water technology’ company BWT.
“The arrival of BWT in Formula One is huge news and represents one of the most significant partnerships in our ten year history,” according to Mallya. “It’s a sign of how far we have come as a team with our strong results and completes a solid commercial performance over the winter.”
When asked about the vibrant pink colour scheme for 2017, Mallya said “changing the colour of our cars is an indication of the strength of this new partnership and a real statement of intent from BWT as they begin their relationship with the sport of Formula One.”
It’s not the first time an Austrian conglomerate has changed the look of a Formula One car (no prizes in guessing the other one) and it looks like another one has joined in on the action.
It is definitely unique to F1 as there has never been a fully pink car on the Formula One grid in the sport’s 67-year history. Damon Hill’s debut F1 season in 1992 saw his Brabham BT60B sport a pink nose amidst a body of blue. The pink nose did Hill no good for the eight Grands Prix he ran in the BT60B/; six DNQ’s including five on the bounce and two finishes at the British Grand Prix (16th) and Hungarian Grand Prix (11th).
While Hill found championship glory with Williams in 1996, here’s hoping Force India don’t get bogged down by the pink livery, which has already raised a number of eyebrows in the F1 community. Force India have been running very well however and with BWT providing extra financial aid among a dashing new lick of paint, the team which is set to embark on its tenth season in F1 can only go onto do better things.